Segway - Ninebot Global Official Website 3.0
During my internship at Segway-Ninebot, I worked with my mentor to support the restructuring and launch of Segway’s China and U.S. official websites.
The project went beyond a visual upgrade, involving a fundamental redesign of the platform’s architecture and content framework to support scalable global operations.
In this project, I contributed to:
Developing a unified design system for the dual brands (Segway & Ninebot), including foundational UI guidelines, a component library, and multilingual adaptation strategies to improve cross-regional design consistency.
Collaborating with engineering teams to implement modular content structures and product templates, enabling flexible product launches and efficient multi-market website management.
Segway - Ninebot Global Store
Building on the official website platform, the global store focused on creating a scalable and localized e-commerce experience to support product launches across multiple international markets.
My contributions included:
Designing responsive storefront components in Figma, establishing breakpoint rules and dynamic layout structures to ensure consistent experiences across devices.
Developing localization strategies for multilingual environments, adapting layouts and defining character constraints to maintain UI consistency across languages.
Working with cross-functional teams to align store components with regional regulations and market requirements, improving scalability for global store deployment.
© 2026 Daniel Gu