AI Assistance Juror

Overview

In small groups, we envisioned how Porsche's technological advances in 2035 would bring convenience to users, and how we would design a more user-friendly ui for them to enjoy these conveniences.

We will create a persona to represent an entrepreneurial boss in 2035, which also aligns with Porsche's customer base. We will conceptualize what this customer needs from Porsche, whether it is emotional or functional value. At the same time, we also want to emphasize the Porsche identity in the ui.

Role

UI/UX Designer

Time

2024 Fall

Tools

Figma

Project Type

Group work

We take your life into next level.

Key features

2

4

1

3

The home page allows the user to view basic driving and driving information about the vehicle and gives the user the ability to customize the screen.

Home Page

  1. Navigation

  1. Voice assistance

3&4. Customized area

Users can use the app in the main display area of the screen without affecting their access to other functions in the car.

Function Feature

  1. Main Display area

  1. Customized area

1

2

In race mode, the map will automatically change to the current track map, displaying basic information about the track, while the rest of the content will also change to information about the track.

Race Mode Home Page

  1. Track information

  1. Performance data

1

2

Users can adjust the interior ambience such as ambient lighting, aromatherapy and music from this page.

Environment setting

  1. Ambient light adjustment

  1. Atmosphere adjustment

2

1

I followed the Porsche design of the five-consecutive meter dashboard, through which each of the five dials displays five types of information to assist the user in driving or working, and the user can also fully customize its functions

Dashboard design

  1. Main function

  1. Secondary function

1

2

3

2

3

  1. Tertiary function

What's our future target user?

High-income groups

Balance of utility and performance

Medium- to high-frequency vehicle needs

Stronger demand for personalization

Persona

Persona - Garett

Age:

Gender:

Occupation:

Annual income:

Feature

Passionate about the driving experience

Heavy workload and work pressure

Want to have some more city life experience

31

Male

Program manager

250,000 USD

Balance life and work

Pain Point

Extraordinarily high workloads and a fluctuating schedule of meetings puts a lot of pressure on him and makes him feel overwhelmed even during
his commute

Stressful Commutes

Due to work pressure, they usually spend less time with their families, leading to tensions at home

Work-Life Strain

he is highly interested in driving cars but I don't have the time to give myself the opportunity to experience racing.

Passion Paused

App Structure

Working Mode

Zoom meeting

Dating Mode

Ambient light

Racing Mode

Simulator

Driving speed data

Environment simulation

Porsche Design System

Color

Icon

Notification

Safe Belt

Right steering

Floodlight

Left steering

Back

Battery

Temperature

Seats Adjustment

Charger Distance

Setting

Phone

Map

Functions

Home

Typography

Porsche Next

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Central UI

Dashboard UI

© 2025 Daniel Gu